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MB Social is a 100% female, fully-remote social media agency, powered by people who love what they do. From social media management, community management, and content creation, to influencer partnerships and talent management, we’ve got you covered.

MEET OUR TEAM

Founder, CEO

MIMI BANKS

Mimi Banks has over 20 years of global experience in the beauty industry, notably in the US, France, and Israel. She spent most of her career at L’Oréal, where she led social media for Lancôme. She is a forward-thinking and results-driven social media expert. She believes in community building through storytelling, authentic and compelling content, and real relationships.

Chief Operating Officer

REBECCA SANDERS

Rebecca Sanders, one of the founding members of MB Social, is located in Chicago, IL. She is the head of operations and talent management. She secures partnerships and manages relationships with brands.

Account Director

BRITTANY FIRMAN

Brittany Firman is a Account Director from Pittsburgh, PA. She has experience working with both corporate and startup brands and specializes in client management, strategy & content creation.

Account Director

KELSEY HAMMOND

Kelsey is an Account Director based in Sarasota, Florida. She has significant experience in social media management in beauty, health, and wellness industries. Kelsey specializes in strategy, content creation, and analytics.

Director of Community Management

DANIELLE LAURICELLA

Danielle, is a Social Media Manager based in Saratoga Springs, New York. She specializes in social media and community management and is passionate about helping brands create content and build an authentic community.

Graphic Designer

EVETTE EVANS

Evette Evans is a Graphic Designer based in Boston, MA. She is an expert in Adobe Creative Suite programs, Canva, and website design. She is passionate about creating social-friendly graphics, and talented at making content that embodies a brand’s look and feel.

Social Media Manager

HANSI HOLZHAMMER

Hansi is a Social Media Manager based in Austin, TX. She specializes in creating compelling, creative content that reflects a brand’s unique identity. Hansi is an experienced social media marketer and is passionate about all things skincare, beauty, and nail art.

Social Media Manager

SHELBY WOOD

Shelby Wood is a Social Media Manager based in Boulder, Colorado. She has extensive experience in the beauty, wellness, and CPG industries and loves to craft compelling brand stories and build engaged communities. Shelby is passionate about creative storytelling that drives brand awareness and consumer loyalty through unique, memorable content.

Talent & Community Manager

RENELLE GORDON

Renelle is a Community Manager from Trinidad and Tobago. She has over 5 years of experience in social media in beauty & wellness. She specializes in influencer outreach and community management. Most importantly, she wants to ensure the customer gets the best possible social experience.

Community Manager

DEVYN CARTER

Devyn is a Community Manager located in Los Angeles, CA. She has a background in all things beauty, providing customer care across different tools & systems as well as various social platforms. She’s strong in helping you understand, engage, and grow your community with proactive and insightful communication.

Community Manager

JELENA JERCIC

Jelena is a community manager based in Chicago, IL. She has over 3 years experience in community management, Sprinklr and influencer outreach. She is passionate about working with skincare brands.

Community Manager

CAROLINE CALHOON

Caroline is a Community Coordinator based in Colorado Springs, CO. She is passionate about all things beauty and skincare and loves engaging with brands’ communities.

Community Manager

BRITTANY ATHENA

Brittany is a Community Manager, based in Antigua. She specializes in fostering meaningful connections and brand advocacy, empowering beauty enthusiasts to engage and celebrate their passion. She excels in crafting visually captivating content.

Community Coordinator

HALLIE STARKE

Hallie is a Community Coordinator based in Santa Barbara, CA. Her expertise lies in organic influencer outreach, seeding, and community management.

Founder, CEO

MIMI BANKS

Mimi Banks has over 20 years of global experience in the beauty industry, notably in the US, France, and Israel. She spent most of her career at L’Oréal, where she led social media for Lancôme. She is a forward-thinking and results-driven social media expert. She believes in community building through storytelling, authentic and compelling content, and real relationships.

Chief Operating Officer

REBECCA SANDERS

Rebecca Sanders, one of the founding members of MB Social, is located in Chicago, IL. She is the head of operations and talent management. She secures partnerships and manages relationships with brands.

Account Director

BRITTANY FIRMAN

Brittany Firman is a Senior Social Media Manager from Pittsburgh, PA. She has experience working with both corporate and startup brands and specializes in client management, strategy & content creation.

Account Director

KELSEY HAMMOND

Kelsey is an Account Director based in Sarasota, Florida. She has significant experience in social media management in beauty, health, and wellness industries. Kelsey specializes in strategy, content creation, and analytics.

Director of Community Management

DANIELLE LAURICELLA

Danielle, is a Social Media Manager based in Saratoga Springs, New York. She specializes in social media and community management and is passionate about helping brands create content and build an authentic community.

Graphic Designer

EVETTE EVANS

Evette Evans is a Graphic Designer based in Boston, MA. She is an expert in Adobe Creative Suite programs, Canva, and website design. She is passionate about creating social-friendly graphics, and talented at making content that embodies a brand’s look and feel.

Social Media Manager

HANSI HOLZHAMMER

Hansi is a Social Media Manager based in Austin, TX. She specializes in creating compelling, creative content that reflects a brand’s unique identity. Hansi is an experienced social media marketer and is passionate about all things skincare, beauty, and nail art.

Social Media Manager

SHELBY WOOD

Shelby Wood is a Social Media Manager based in Boulder, Colorado. She has extensive experience in the beauty, wellness, and CPG industries and loves to craft compelling brand stories and build engaged communities. Shelby is passionate about creative storytelling that drives brand awareness and consumer loyalty through unique, memorable content.

Talent & Community Manager

RENELLE GORDON

Renelle is a Community Manager from Trinidad and Tobago. She has over 5 years of experience in social media in beauty & wellness. She specializes in influencer outreach and community management. Most importantly, she wants to ensure the customer gets the best possible social experience.

Senior Community Manager

DEVYN CARTER

Devyn is a Community Manager located in Los Angeles, CA. She has a background in all things beauty, providing customer care across different tools & systems as well as various social platforms. She’s strong in helping you understand, engage, and grow your community with proactive and insightful communication.

Community Manager

JELENA JERCIC

Jelena is a community manager based in Chicago, IL. She has over 3 years experience in community management, Sprinklr and influencer outreach. She is passionate about working with skincare brands.

Community Manager

CAROLINE CALHOON

Caroline is a Community Coordinator based in Colorado Springs, CO. She is passionate about all things beauty and skincare and loves engaging with brands’ communities.

Community Manager

BRITTANY ATHENA

Brittany is a Community Manager, based in Antigua. She specializes in fostering meaningful connections and brand advocacy, empowering beauty enthusiasts to engage and celebrate their passion. She excels in crafting visually captivating content.

Community Coordinator

HALLIE STARKE

Hallie is a Community Coordinator based in Santa Barbara, CA. Her expertise lies in organic influencer outreach, seeding, and community management.

NOTABLE FEATURES

  • Guest Lecturer – Entrepreneurship Program, IDC University (TLV, Israel)

NOTABLE FEATURES

  • AD Week Panelist with Bazaar Voice: GenZ Doesn’t Care About Your Brand

  • Speaker at Social Fresh: 25 Tips to Influencer Marketing

  • Instructor: Social Marketing (Baruch CAPS program)

  • Guest Lecturer – Public Relations, NYU

  • Guest Lecturer – Entrepreneurship Program, IDC University (TLV, Israel)